You can choose how often you want to enter your password when you buy items (including in-app purchases) from the App Store and iTunes Store:

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Always Require—Every time you make a purchase, you'll be asked to enter your password, even if you're signed in with your Apple ID.
Require After 15 Minutes—If you entered your password within the last 15 minutes, you won't be asked to enter your password again.

If you don't want to enter a password when you download free items, follow the steps below and turn off password protection for free items.

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On your iPhone, iPad, or iPod touch

Open the Settings app.
Tap [your name], then tap iTunes & App Store.
Tap Password Settings. If you have Touch ID or Face ID turned on for purchases, you won't see Password Settings.
Under Purchases and In-App Purchases, tap the setting that you want.
Under Free Downloads, tap Require Password to turn the setting on or off.
When asked, enter your password. Then tap OK.

On your computer

On your Mac, choose the Apple menu () at the top of your screen, then choose System Preferences.
Click Apple ID.
Click Media & Purchases.
Select the settings that you want for free downloads and purchases. If you have Touch ID turned on for purchases, you won't see this menu.

If you're using an older version of macOS, open iTunes, choose iTunes > Preferences, then click the Store tab.

On a PC

If you're using a PC, open iTunes. From the top of the iTunes window, choose Edit, then choose Preferences. Click the Store tab. Then select the settings that you want for purchases and free downloads.

On your Apple TV 4K or Apple TV HD

From the Home screen, select Settings.
Select Users and Accounts.
Select [your name]'s Account.
Under Require Password, choose the settings that you want for purchases and free downloads.

On your Apple TV (3rd generation)

From the Home screen, select Settings > iTunes Store > Sign In.
Sign in with your Apple ID and password.
After you click Submit, you'll see a screen that says 'Remember Password?' Select your preferred level of protection:
- Choose Yes if you want the Apple TV to remember your password for purchases as long as you're signed in with your Apple ID.
- Choose No if you want to enter your password each time that you make a purchase in the iTunes Store.

To change your password settings, sign out, then follow the steps above to sign in again.

About turning off password protection

You can't completely turn off password protection for paid items on your iPhone, iPad, iPod touch, or computer. On Apple TV, you can turn off password protection for both free and paid items.

If you enabled Touch ID or Face ID for App Store and iTunes Store purchases, you'll be asked to use Touch ID or Face ID for every download, even if the item is free.

Manage what kids buy or download

If you use Family Sharing, you can use Ask to Buy to control what kids buy. When a child asks to buy an item or download a free item, the family organizer can approve or decline the request.

Apple App Store Software Download

iTunes is going places.

App Store Software Download

Download macOS Catalina for an all‑new entertainment experience. Your music, TV shows, movies, podcasts, and audiobooks will transfer automatically to the Apple Music, Apple TV, Apple Podcasts, and Apple Books apps where you’ll still have access to your favorite iTunes features, including purchases, rentals, and imports.

You can always download iTunes 12.8 for previous versions of macOS,
as well as the iTunes application for Windows.

Hardware:

Mac computer with an Intel processor
To play 720p HD video, an iTunes LP, or iTunes Extras, a 2.0GHz Intel Core 2 Duo or faster processor is required
To play 1080p HD video, a 2.4GHz Intel Core 2 Duo or faster processor and 2GB of RAM is required
Screen resolution of 1024x768 or greater; 1280x800 or greater is required to play an iTunes LP or iTunes Extras
Internet connection to use Apple Music, the iTunes Store, and iTunes Extras
Apple combo drive or SuperDrive to create audio, MP3, or backup CDs; some non-Apple CD-RW recorders may also work. Songs from the Apple Music catalog cannot be burned to a CD.

Software:

OS X version 10.10.5 or later
400MB of available disk space
Apple Music, iTunes Store, and iTunes Match availability may vary by country
Apple Music trial requires sign-up and is available for new subscribers only. Plan automatically renews after trial.

iTunes

Download the latest version for Windows.

The latest entertainment apps now come installed with macOS Catalina. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You can join Apple Music and stream — or download and play offline — over 70 million songs, ad‑free.

iTunes

Download the latest version from the Microsoft Store.

Hardware:

PC with a 1GHz Intel or AMD processor with support for SSE2 and 512MB of RAM
To play standard-definition video from the iTunes Store, an Intel Pentium D or faster processor, 512MB of RAM, and a DirectX 9.0–compatible video card is required
To play 720p HD video, an iTunes LP, or iTunes Extras, a 2.0GHz Intel Core 2 Duo or faster processor, 1GB of RAM, and an Intel GMA X3000, ATI Radeon X1300, or NVIDIA GeForce 6150 or better is required
To play 1080p HD video, a 2.4GHz Intel Core 2 Duo or faster processor, 2GB of RAM, and an Intel GMA X4500HD, ATI Radeon HD 2400, or NVIDIA GeForce 8300 GS or better is required
Screen resolution of 1024x768 or greater; 1280x800 or greater is required to play an iTunes LP or iTunes Extras
16-bit sound card and speakers
Internet connection to use Apple Music, the iTunes Store, and iTunes Extras
iTunes-compatible CD or DVD recorder to create audio CDs, MP3 CDs, or backup CDs or DVDs. Songs from the Apple Music catalog cannot be burned to a CD.

Software:

Windows 7 or later
64-bit editions of Windows require the iTunes 64-bit installer
400MB of available disk space
Some third-party visualizers may no longer be compatible with this version of iTunes. Please contact the developer for an updated visualizer that is compatible with iTunes 12.1 or later.
Apple Music, iTunes Store, and iTunes Match availability may vary by country
Apple Music trial requires sign-up and is available for new subscribers only. Plan automatically renews after trial.

iTunes is going places.

Visit the iTunes Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download macOS Catalina for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music app, Apple TV, and Apple Podcasts. And you’ll still have access to your favorite iTunes features, including your previous iTunes Store purchases, rentals, and imports and the ability to easily manage your library.

Music, TV, and podcasts
take center stage.

iTunes forever changed the way people experienced music, movies, TV shows, and podcasts. It all changes again with three all-new, dedicated apps — Apple Music, Apple TV, and Apple

Download From App Store

On your iPhone, iPad, or iPod touch

On your computer

On a PC

On your Apple TV 4K or Apple TV HD

On your Apple TV (3rd generation)

About turning off password protection

Manage what kids buy or download

Apple App Store Software Download

iTunes is going places.

App Store Software Download

iTunes

Download the latest version for Windows.

iTunes

Download the latest version from the Microsoft Store.

iTunes is going places.

Music, TV, and podcasts take center stage.

Music, TV, and podcasts
take center stage.